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Jonny Jiang, PhD
Jonny Jiang, PhD

88 Followers

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Published in UX Collective

·Updated Jun 21, 2022

What are the service typologies that service designers need to be aware of?

Here are six types from the business model angle. — During my time at the Royal College of Art, I’ve been inspired by the ‘design studies’ approach. These design studies are like case studies in business schools, and offer a conversational space focused on design practices and strategies. The aim is to inspire new ways of thinking about design direction…

Service Design

7 min read

What are the service typologies that service designers need to be aware of?
What are the service typologies that service designers need to be aware of?
Service Design

7 min read


Jun 4, 2021

Design a better user journey

Intro: During my time at the Royal College of Art, I’ve been inspired by the ‘design studies’ approach. These design studies are like case studies in business schools, and offer a conversational space focused on design practices and strategies. The aim is to inspire new ways of thinking about design…

Service Design

10 min read

Design a better user journey
Design a better user journey
Service Design

10 min read


Published in UX Collective

·Updated Jul 4, 2021

Are digital services becoming the new utility companies?

During my time at the Royal College of Art, I’ve been inspired by the ‘design studies’ approach. These design studies are like case studies in business schools, and offer a conversational space focused on design practices and strategies. The aim is to inspire new ways of thinking about design direction…

Service Design

6 min read

Are digital services becoming the new utility companies?
Are digital services becoming the new utility companies?
Service Design

6 min read


Published in UX Collective

·Jul 31, 2020

Designing care into services

A scandal of design Services can go terribly wrong. There was a reported tragedy in 2018 when the Chinese taxi app, DiDi, designed its shared riding service to encourage social connections between passengers and taxi drivers. This led to several serious crimes against females (including two murders), sexual assaults and sexual harassments during the…

Service Design

8 min read

Designing care into services
Designing care into services
Service Design

8 min read


Jun 26, 2020

Designing the modes of services

Are limited mode options restricting the potential of your service? intO’s Jonny has had this question on his mind, this month, while working with one of his RCA students on the D&AD / Barclays New Blood Awards brief. …

Service Design

5 min read

Is your service stuck in two modes?
Is your service stuck in two modes?
Service Design

5 min read


Jun 17, 2020

Designing queues in services

Impacted by covid19, everything is taking longer than expected, whether that’s waiting in line at a retail store or boarding a plane. We’re even having to queue to shop online. …

Service Design

5 min read

Retail & hospitality brands should not wait to ease the covid-19 queues
Retail & hospitality brands should not wait to ease the covid-19 queues
Service Design

5 min read


Aug 27, 2018

Designing relationship

Here is a blog post on ‘a project’ I am currently working on or perhaps living with. It is about using design approach to build a relationship. In a more designerly term, that is taking the relationship as an object for design. A six-week project (A design sprint)

Service Design

5 min read

Designing relationship
Designing relationship
Service Design

5 min read

Jonny Jiang, PhD

Jonny Jiang, PhD

88 Followers

Super passionate about design. Full bio 👉 https://www.linkedin.com/in/drjonnyjiang/

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