Designing the modes of services

Image credit: @mikepetrucci

Are limited mode options restricting the potential of your service? intO’s Jonny has had this question on his mind, this month, while working with one of his RCA students on the D&AD / Barclays New Blood Awards brief. In this article, Jonny examines how thinking in terms of modes can benefit the customer experience.

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Designing modes




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Jonny Jiang, PhD

Jonny Jiang, PhD

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